Event Marketing – Boat, RV, and Car Shows to Excite Buyers in the New Year

January through March is prime show season across the country, and if you sell boats, RVs, or cars, these events might be the best marketing money you spend all year. From convention centers packed with gleaming new models to outdoor expos where attendees can climb behind the wheel, shows create something online ads simply can’t …

How Modern Safety Tech Is Changing the Way We Drive

Drive through any parking lot today and you’ll see cars that can practically drive themselves on highways. What seemed like science fiction ten years ago has become standard equipment on plenty of mainstream vehicles. The tech keeps getting smarter, the prices keep dropping, and more drivers are discovering how these systems can make their daily …

Toyota’s Leadership Shift and What It Means for the Toyota Avalon

Toyota is making big changes at the top, restructuring its board to bring in new perspectives and strengthen its leadership. With the addition of outside members and auditors, the company is shifting its strategy in the ever-changing auto industry. But how does this leadership transition impact Toyota’s lineup, particularly long-standing, popular models like the Toyota …