Honda ‘Keep Up’ Ad is Likely Brilliant

How fast can your brain go? According to the latest video from Honda, it can probably go faster than you know and they’re going to prove it to you. From a purely advertising perspective, it’s brilliant. It gets the mind into a beta wave state, much different than the standard alpha wave state that we’re …

Car Dealers can No Longer Afford to Market to their City

In the early days of targeting data and business intelligence, there wasn’t really that much information available. As strange as it may sound, it has been a practice for decades, but only in recent years has the data as well as the ability to parse and understand it properly been available to small businesses like …