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With Thanksgiving in our rearview mirror and Christmas on the horizon we are speeding quickly through the holidays preparing for the special day when our loved ones open the gifts we purchased for them. Sometimes the most difficult person on your list can be the easiest to shop for, especially if they are a car …
J.D. Power and DealerRater Report: Buying a Vehicle Takes Twice as Long as Consumers Think It Should
By WESTLAKE VILLAGE, Calif., July 28, 2015 /PRNewswire/ — A majority of new-vehicle buyers in the United States indicate that it should take no more than two hours to complete a vehicle purchase from the time they walk into the dealer showroom1; however, industry data finds the median amount of time actually spent completing a new-vehicle purchase is …
The Lemon Law and The Importance of Warranties
By Chances are, if you’ve purchased a dud of a car from someone, and you’ve continuously sunk money into it, that people have cited the Lemon Law to you. However, most people don’t fully realize what exactly The Lemon Law covers. Gray area surrounding the details of a law meant to protect people is never a …
Dealership May Be Able To Inspect Your Child’s Car Seat For Proper Installation
By It is every parent’s dream to bring home their tiny bundle home in a safe vehicle. That’s why we buy the best car seat and spare no expense to make sure our little ones are safe when they ride in our car, truck, or SUV. We could never image if our babies got hurt because …
Why Deeplinking is the Right Model for Consumers and Dealers
Many consumers look to the automotive industry as one that is “us versus them”. They see it as confrontation; if it is good for dealers, it’s not good for consumers in their opinion. There are times when this is the case, but the art of Deeplinking by automotive inventory marketing firm LotLinx is the exception. …
Should Dealers Automate or Control Their Pricing?
There is a shift happening in the automotive industry. It’s been happening for a while and the majority of consumers have no idea. A good chunk of the used cars sold by dealers are priced based upon the market rather than the value. This might sound like something that has been going on since the …