Many of us who work in the car business wouldn’t consider another job regardless of what they paid us. There’s a sense of accomplishment in helping people to get into the vehicle they want, helping them keep them on the road, and, in essence, giving them an opportunity for more in life. That’s something you can’t do in most other jobs.
For consumers, the car business is often viewed in a negative light. We’re known for being scandalous, dishonest, and even gloating in our victories. This is an old notion; most dealers today are more transparent than the vast majority of other businesses out there.
This site is designed to bring the two sides together to help us all make the industry that much better.